Samsung has begun rolling out its mobile cloud gaming platform across Europe, beginning with a beta phase in the UK and Germany. Galaxy device owners can now stream premium games directly without any downloads.
Key Details of the European Rollout
The service gives users quick entry to a wide range of mobile games. It builds on the platform’s debut in North America about a year ago. Samsung aims to grow the game library over time.
This step opens up cloud gaming to more people. Cloud gaming lets players run titles on remote servers. It cuts down on storage needs and device strain.
Samsung noted the platform’s role as a key spot for game makers to reach Galaxy users.
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Partnerships Drive Growth
Samsung works with Moloco, an AI ad firm, to help game ads perform better. This tie-up has led to stronger returns for campaigns. For example, SpinX Games saw good results from user gains on the platform.
The company also offers an 80/20 split on revenue from Galaxy Store games. This favors developers with the larger share.
Cameron Zhang, CEO at SpinX Games, said: “Launching a portfolio of our games through Samsung’s cloud gaming platform has proven the power of instant access, removing barriers and allowing players to jump into the action with just one tap.”
Ikkjin Ahn, CEO at Moloco, added: “Our partnership with Samsung enables us to acquire higher-quality users for the Samsung cloud gaming platform more efficiently.”
Redesigned Gaming Hub on the Way
Later this year, Samsung plans to update its Mobile Gaming Hub. The changes will add better personal picks, useful tools, and ways to link with other players.
Users will find games easier across types. The hub will mix playing, viewing clips, community chats, and AI aids for finding and playing games.
Seline Sangsook Han, EVP at Samsung’s Mobile eXperience Business, stated: “With cloud-first features that allow players to instantly jump into games and smarter discovery tools, we’re helping games and services reach new audiences, boost engagement and improve retention. Now we’re expanding that access to Europe.”
What Comes Next
Samsung expects to widen the service beyond the UK and Germany. The focus remains on building ties with game firms and using AI for better user time.
For updates, check the Galaxy Store at galaxystore.samsung.com/games.
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